1. Indulge the motivators that steer her purchases: To motivate a woman to make favourable purchase decisions, it is important to understand what induces her to buy.

Emotions drive most, if not all, purchase decisions made by women. It is the reason why she doesn’t mind queuing up at Starbucks or she is awake till midnight waiting for the Zara sale to go online.

The key motivators that influence her buying decisions have 4 nodes - a connection with your brand and products, the incentive of buying from you, conviction in her purchase decisions and appreciation for her business.

Women’s shopping patterns act as windows into their lives and enable brands to understand her better – what she adds to her cart offers a peek into her aspirations, desires, fears and worries. 

2. Become a part of her world: Women need brands to simplify and add meaning to their lives, but marketers claims can be difficult to believe. 

The formula to winning her trust is to understand her heart, mind and her life. The way to win her purchase is to spark a powerful connection that links her needs and wants to your brand.

Women have a lot on their plate, and her time comes at a premium. Once you have won over the trust of a woman, she will count on your brand. It is this trust that nurtures Brand Loyalty– an association that testifies your brand is now a household name and that you have come to play a larger, more meaningful role in her life.

Brand Loyalty gives the power to your brand to rise above the shifting sands of product competition and functional comparison. It creates the buzz to create power brands out of ordinary brands!

3. Brand Loyalty can drive immediate and ongoing purchases: Repeat after us – “Brand Loyalty can help you woo, wow, and ultimately win women brand champions.”

Not only does it make your brand a powerful force to be reckoned with, but also a more profitable one. It is why she pays as much for a bottle of sparkling water as she pays for a pint of beer!

Brand Loyalists are brand champions who won’t stop talking about your brand with their girl gang – and does the girl gang listen! Globally, 54% of women’s purchase decisions and 70% of their new product trials are influenced by the reviews and recommendations of their friends.