HerHQ identified a need-gap of how women, the most powerful voice in purchasing decisions, are missing in the narratives of even leading brands. Campaigns are still being conceived every day, with ‘Going pink is a great Strategy!’.
HerHQ is on a mission to bridge the gap in a brand’s understanding of a woman’s life stage, journey and values, and her beliefs behind the WHY, HOW, WHEN, WHERE and WHAT of her consumer choices. We are India’s only platform with an assemblage of 60M+ women and over 100K influencers from varied life stages.
We aim to get your cash registers ringing. Intrigued? Drop us a line and let’s catch up for a virtual coffee!
Delivering accelerated growth and super-efficient Return on Marketing Investment (ROMI) is at the center of everything we do
While we love the sound of your money hitting our accounts, at the core we help the revenue graphs go north!
While we love the sound of your money hitting our accounts, at the core we help the revenue graphs go north!
Grammys' style storytelling, creating brand experiences that delights more than a Sundae but with a caveat (ROI, first)
Our secret sauce - an energy, innovation, freshness and impact cocktail. Don’t tell the competition (if you can find any)
There’s no point in showing up on Monday for a race that was run on Sunday! We’re not reactive, we’re hyper-proactive on consumer and brand needs.
We don’t lottery-pick influencers JLT. We map it down for optimum efficiency and amplification.
You get the best of every brew right under one roof - so save yourself some pub hopping!
Our offerings help brands understand and market effectively to the most powerful consumer, women
Our offerings help brands understand and market effectively to the most powerful consumer, women
A seasoned leader with more than two decades of experience, Meera brings a deep understanding of ad-monetization, consultative sales, brand building and product management.
She comes with a stellar experience in launch efforts and scaling-up operations in India, South Asia, the Middle East and Southeast Asia Regions. She excels at bringing together cross-functional teams to deliver superior creative solutions, and she has held leadership roles at BCCL, VIU, Komli and Verizon, among others.
Her passion and expertise in launching digital-first brands led her to establish HerHQ, India’s first platform enabling brands to market women effectively. As a thought leader, Meera is always fuelling innovative ideas at the intersection where brands interact with women.
Meera also serves as a board advisor at AI and ML-based text analytics suite Textrics and is an active angel investor. She has an MBA in International Business and Executive Management from The Wharton School and IIM Lucknow.
