07 September 2022

Above and beyond – The lure of going the ‘extra’ mile

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The influence of a subtle nudge – Emphasize the need

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Get a pulse on what resonates with women

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The female hormones: A biology lesson marketers should not miss!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The multifaceted buyer: Why brands must invest in

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The multifaceted buyer: Why brands must invest in knowing their female customers

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Women influence your sales beyond their purchases – and we’re (wo)manifesting it!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The perfect answer: How women shop

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Women, the matchless masterful multitaskers!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Make way for the multiplier effect – Another feminine superpower!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Marketing to women: Decoding the myths – II

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Marketing to women: Decoding the myths – I

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Pyramid and “Peer”amid: How men and women perceive society

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Women have their eyes on the prize, and beyond!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Men play Rubik’s cube, women prefer the jigsaw

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Mamma mia - marketing to moms has evolved, and how!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

The OG social network is now online!

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Here’s how to turn women consumers into Brand Loyalists

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Why parents and kids associate with the same brand

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Age is just a number

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor

07 September 2022

Made for her

An interesting way of attracting her to a category is enticing her with something extra or new – an additional usage of an existing product no one has really thought about or a novel product seen for the first time in a category.New use: Information about new, different uses of existing products appeals more to women, as it gives them the satisfaction of being ‘economical’. Everything from a 5-in-1 shampoo to a multipurpose toolkit makes the life of a woman easy while helping her save her precious time. The idea behind the creation of such products is simple – trigger a need and earn your brand a pole position in the race to capture the demand market.New product: Though women aren’t into novelty for the sake of it, a ‘new’ product that offers a better deal on a cherished benefit is also welcome. Something as simple as a mobile app that tracks menstrual cycles is really a crowd favorite among women – from the corporate head honcho who is too busy to remember dates to the newly-wed woman planning to start her family. A similar revolution was the smart watches – imagine the luxury of reading texts and making phone calls on-the-go and add to that the feature of an in-built fitness tracker! A total win-win as far as the ladies are concerned. Game changing innovation that prioritizes women’s needs is met with their greenbacks and eternal loyalty.These two aspects combined have major marketing implications for brands targeting women customers. These types of products are usually developed by tech-forward companies, and marketed to tech-savvy customers – men, who believe not too much in exploring product relevance. Women, on the other hand, are less-tech, more touch – and with substantial control of the household’s purse strings, it is a market you don’t want to overlook. Women usually find their way into a category a few years after the innovation has made its way in the market, and imagine the floodgates that would open if your company could get the first-mover advantage.So, marketers can adapt to this pattern in one of two ways: Go for a “one-two” approach by introducing a product first to men and after a few years to women. Or stall your competition by doing a twin-launch, targeting men and women together, with gender-tailored communication. The latter approach is certainly somewhat riskier and more aggressive. However, going by the intense global competition these days, weigh in the advantages of being the first to chase the “second-half” of your target customers, getting women on your side before your competitors even turn their attention to them.Powered by Froala Editor