Intelligence unit
Intelligence unit

We elevate brand equity, accelerate growth and generate higher ROMIs

We elevate brand equity, accelerate growth and generate higher ROMIs

Our services

Our comprehensive menu of services delivers a winning combination of customized content and brand experience, ensuring top of mind recall for your brand.

HerHQ offers a wide spectrum of advertising opportunities via contextualization for effective brand messaging - the key to any successful campaign. Our data-driven insights recommend the most appropriate media vehicles to effectively target women, and accelerate a brand’s growth.

Content marketing

Content is queen. We understand how to take advantage of content to build and amplify brand narratives across highly engaged women-first communities, and beyond. We weave powerful storytelling, influence and an aspirational vibe, to every campaign and brand collateral.

Content is queen. We understand how to take advantage of content to build and amplify brand narratives across highly engaged women-first communities, and beyond. We weave powerful storytelling, influence and an aspirational vibe, to every campaign and brand collateral.

Brand positioning

We understand the unique value of brands for consumers, and what tools to leverage to further build the differentiated value. We work with data and insights emerging from a brand’s ecosystem to strengthen its equity in a competitive environment

We understand the unique value of brands for consumers, and what tools to leverage to further build the differentiated value. We work with data and insights emerging from a brand’s ecosystem to strengthen its equity in a competitive environment

Creative design

We believe that the value of powerful visual representation is the success of any consumer campaign. From social media creatives to branded video content, our collateral weaves in strong design aesthetics, aligning with the brands messaging and values.

We believe that the value of powerful visual representation is the success of any consumer campaign. From social media creatives to branded video content, our collateral weaves in strong design aesthetics, aligning with the brands messaging and values.

Social media marketing

We excel at delivering a wide array of social media solutions - from powering branded communities and designing and delivering campaigns to curating influencers in the mix. Our digital marketing solutions are designed to deliver a higher ROMI, and are measurable at every step of the way.

We excel at delivering a wide array of social media solutions - from powering branded communities and designing and delivering campaigns to curating influencers in the mix. Our digital marketing solutions are designed to deliver a higher ROMI, and are measurable at every step of the way.

Consumer insights

HerHQ’s Consumer Insights arm enables brands and agencies to identify:

  • Market segments and sub-segments by life stages
  • How to motivate, target, and drive her to the point of purchase through media
  • Competition mapping
  • Track awareness, preference, consideration, and path to purchase
  • New products and initiatives that appeal and drive her to take action

HerHQ’s Consumer Insights arm enables brands and agencies to identify:

  • Market segments and sub-segments by life stages
  • How to motivate, target, and drive her to the point of purchase through media
  • Competition mapping
  • Track awareness, preference, consideration, and path to purchase
  • New products and initiatives that appeal and drive her to take action

Product testing

We help brands and agencies test new product initiatives, quantitatively and qualitatively. This includes:

  • Testing new products before launch, or USPs of existing products (packaging, taste, et al)
  • Testing existing products and product messaging to identify areas of improvement
  • Gathering insights on product usage behavior
  • Generating and testing product claims

We help brands and agencies test new product initiatives, quantitatively and qualitatively. This includes:

  • Testing new products before launch, or USPs of existing products (packaging, taste, et al)
  • Testing existing products and product messaging to identify areas of improvement
  • Gathering insights on product usage behavior
  • Generating and testing product claims

Brand lift study

This offering captures the extent to which HerHQ content or partnerships have helped drive brand uplift, measured on parameters like brand awareness, consideration, favorability, likelihood to purchase, and change of perception.

HerHQ offers an integrated communications approach focused on solving the biggest challenges for emerging and established brands.

This offering captures the extent to which HerHQ content or partnerships have helped drive brand uplift, measured on parameters like brand awareness, consideration, favorability, likelihood to purchase, and change of perception. HerHQ offers an integrated communications approach focused on solving the biggest challenges for emerging and established brands.